The industry and the Ad experts reveal the technology and the psychology that advertisers do make use of to trick us to spend our hard-earned money. Every day we are being bombarded by advertisements. While some of us do know the tactics of the advertisers in trying to get our money, it’s somehow not easy to remember how they do it. Listed below are some of the best 10 tricks advertisers do make use of that you never knew.
1 Having your Facebook feed tracked
The first way that advertiser does make use of to get the attention of their perspective is by making use of the Facebook Pixel. Having this Pixel installed, the advertisers would be able to have your pages tracked, your most recent pages you are visiting, and the ones you are yet to visit, they would know which items you have to take a look on, but you haven’t purchased. I see people often get shocked, in awe, confused about the ability of Facebook in having items placed inside their newsfeed after they have interaction with the brand immediately, this advanced and precise targeting capability is what many advertisers have been implementing because it’s very effective.
2 Creating a sense of scarcity
By having a limited quantity created, consumers would be enticed to purchase having a fear of letting the opportunity pass them by and perceiving the item like very high quality. The scarcity is also applied to timed deals. Take for example: “when you have 10 minutes remaining for your discount to be claimed, which would be more effective than offering alone the discount. When it comes to reality, there isn’t a limited quantity or limitation of time; the advertisers are making these claims because they know what the effect would be like.
3 Getting you annoyed
The people advertising try to get the consumer annoyed and have them to take a look at their product: like a magazine insert that falls out, forcing you to have them picked up or the ads that pops-up that you would have to delete. This style of tactic forces the consumers to view what the ad is offering or the product inducement. Most of the times the consumers don’t know that the advertisers are the one doing this. The major goal is getting what they are offering to the consumer front. There is a possibility that 99% of the time, the consumers would read it.
4 Having our emotions excited
If you notice that you are particularly happy or excited about a service or product, then an ad might have gotten into your emotions. The reason is most advertisers do try to have the buttons of your core emotional pressed, which assists the business of the advertising agencies.
The hot emotional buttons include:
- Hope: A brand can play on the feelings of the consumers of their inadequacy, and they tap into their anticipation in wanting to look better, be better, and feel better.
- Trust: This is the reason why you would see a lot of spokespeople who are pushing brands. If a popular figure is making use of this product, it brings about confidence and a sense of reliability.
- Pleasure: This isn’t a surprise; everyone lives in the age where gratification is instant. Any product which can make the life of a consumer more pleasurable would sell easily.
5 Giving you suggestions that everybody is doing it
One of the common ways of the advertisers is to let you think that there is something you are missing out on by not getting whatever products which they are advertising on. We have several effects of psychology involved in this, and the equation isn’t that simple.
6 Making use of attractive people in advertising
Have you ever taken notice of how the people in a candy bar Ad or a restaurant are always super attractive? I am sure you have. However, they don’t resemble someone who eats the candy bars. Remember the advertisers are doing this for a reason. For example, a company that deals with athletic wears trying to have their product advertised to the audience by having attractive athletes advertising for them. This would get to the desire of the consumers to be attractive themselves which would make the product appealing.
7 Anchoring a price inside your mind then reducing it
An advertiser would tell the consumer that a product is costly; s/he will anchor that inside your mind as a natural value of the product. After they have done this, they will now show you a lower price which they want to offer. A lot of advertisers do this, and they do make sure that you would have this feeling like you are missing it by saying that this offer is for a limited period for some particular customers. They do this usually by having the price of a product go up then discount back.
8 Acting like they are doing a favor for you
We are raised in a society who taught us how to reciprocate to favors right from a young age. After a value has been provided to us, we have a feeling like we should score back. A lot of marketers make use of this to their gain by having something that has the value given out for free so the consumers would feel they need to return the favor by making a purchase.
9 Creating fake problems
In this advertising tactic, the advertiser would try to have a problem presented to the audience which they didn’t know about to scare then assure them of having the problems addressed with the usage of their product. The major goal is to have fear imparted into the audience and have them make a purchase. It happens mostly with goods and health products such as teeth whitening products
10 Addressing you as a buddy
Most advertisers use languages which speak to the consumers directly like if they have been buddies for a while. Some time ago, languages in digital ads were more direct and always illustrated the consumers should take some action. Such as ‘click here,’ ‘get this now.’ With the social media rise and their huge influences, languages in ads are now more informal.