The competition amongst online companies is getting stiffer than ever before, especially on search engines. There are companies investing thousands of dollars online to rank on the first pages of Google, Yahoo, and Bing for specific keywords. This is to ensure that they dominate their respective niches, thereby winning the trust and loyalty of target customers. If you have a company, hiring the services of an SEO company to help your website rank isn’t the main thing.
Instead, it is essential that you are aware of some of the latest trends in the field of search engine optimization. It becomes more comfortable when you understand search engines and try to make some specific recommendations to your SEO company.
Here is the fortunate part
This post will ensure that you know the latest SEO trends to choose a company that will help you out in getting ranked amongst the search engines. Just discover these secrets and make them reflect on your website.
1 Video Optimization
Formerly when people started uploading videos on sites like YouTube, Vimeo, and others, there wasn’t much emphasis on the quality of videos. Internet marketers had a great time uploading videos and ranking amongst search engines without taking into account the quality of such content. These have recently changed, and the quality is now the watchword. For instance, YouTube now emphasizes the importance of video length to engage viewers for as long as possible.
2 Voice search is getting more popular
Most people thought earlier that using sound to conduct searches was one of those ideas that would never become a reality. All this has changed rapidly as it now represents about 20% of mobile searches worldwide. Marketers began to take advantage of this opportunity that is still green to attract customers. You can recommend your SEO company to do a search campaign on your keywords that are usually shorter and take the form of orders.
3 Quality content
Google, Yahoo, and other search engines have always been strict regarding the type of content that webmasters should have on their sites to rank. For instance, it is expected that your content has to be 100% unique whenever Google crawls it. Also, your content must have more than 1000 words to keep visitors engaged.The more efforts to develop high-quality content, the more Google and the other search engines value your website.
4 User data protection
The fight against cybercrime is one that has kept on for years, and webmasters do everything possible to ensure that they don’t fall victims. There is the General Data Protection Regulation enacted by the EU. This gives users or site visitors the power to have more control over their details. You can ensure that your chosen SEO company has some initiatives aimed at protecting the data of those who will surf your website. This can give you an edge in your niche.
5 Website loading speed is vital
In the past, search engines were not interested in sites load time. After that, they began to see why websites need to take up a maximum of around 3 seconds to load. According to Google, the ranking of any website which takes more than this load time will be adversely affected. There are lots of tips you can offer to your SEO company in this regards. These could be not putting images with large sizes, ensuring the use of appropriate colors and font sizes and using the right hosting company.
6 Regular content posting is vital
This is different from the above point about quality content. The timeframe which you take to post on your websites affects your ratings over a specified period. The secret here is to ensure that you are posting articles frequently to get the attention of search engines. Don’t make the mistake of posting your articles once in a while as your site may not be recognized. This trend can affect the rankings over time.
7 Backlinking is still relevant
The number of websites that link to your website is still a great factor in determining how your website is categorized. Maybe that’s why you shouldn’t take it for granted to know the number of efforts your SEO puts into backlinking. Always ensure that your website is linked to authority websites.
8 Influencer marketing
Influencer marketing is the main concept most people benefit from to attract the attention of search engines lately. Someone that is considered to be important has to vouch for your product. This will help your website to get lots of views that were not possible.
9 Ultimate user experience
Search engines consider the rate at which a website is organized to ensure seamless user experience. For instance, it is important that your chosen SEO company arranges your website the right way. Blog posts should be in their appropriate categories for them to rank very well.
10 Consider other search engines instead of only Google
This is very important as it can determine the extent to which your website can attract lots of customers. You need to ensure that your SEO company doesn’t target just Google as there are other search engines on the internet. Google may be the leader amongst them, but it doesn’t mean you have to put all of your strength and resources in the rankings. The truth is that most of the time, it is easier for your website to rank on other search engines as compared to Google. This is due to the less stringent rating policies.